VENDOR PARTNER PROGRAM

Sell your dental products to thousands of practices on Sowingo

Sowingo connects dental suppliers with purchasing practices across North America. List your products once and start receiving orders from verified practices already using the platform.

Sowingo DSO procurement marketplace on laptop and phone

Suppliers already selling on Sowingo

Patterson Dental logo
Medline logo
K Dental logo
Clinical Research Dental (CRD) logo
Staples Professional logo

Increase reach, drive product awareness, and boost sales

15,000+

Dental offices using Sowingo

Leverage the power of Sowingo and showcase your product offerings.

12

Association partners

Sowingo is trusted by the largest dental associations in North America.

0%

Commission option available

Sowingo has affordable plan options for vendors of all sizes.

4 weeks

Average onboarding time

From application to launch, we make it quick and easy to start selling.

BUILT FOR GROWTH

Why suppliers choose Sowingo

Reach verified dental practices already ordering supplies, without the overhead of traditional sales channels.

New customers, instantly

Get your products in front of thousands of verified dental practices actively managing inventory and placing orders.

Fast onboarding

Our onboarding team handles catalog setup, product mapping, and QA so you can launch quickly.

Built-in marketing opportunities

Featured placements, email promotions, and association partnerships help put your products in front of the right buyers.

Marketplace insights

Track orders, product demand, and purchasing trends to understand what practices are buying and when.

YOUR POTENTIAL CUSTOMERS

Reach clinics already ordering supplies

Sowingo is used by thousands of dental practices to manage inventory and purchase supplies, making it easier for suppliers to reach practices already buying.

General Practices

General dental practices purchase a wide range of dental consumables, including anesthetics, sterilization products, infection control supplies, disposables, and everyday materials used in routine patient care.

Oral Surgeons

Oral surgery practices require high volumes of dental implants, surgical instruments, and regenerative materials for complex procedures and treatments.

Specialists

Dental specialists, including endodontists, periodontists, orthodontists, and prosthodontists, rely on specialized products designed for advanced and procedure-specific care.

Group Practices

Group practices and DSOs centralize purchasing across multiple practices, creating consistent, high-volume demand for dental supplies and standardized product lines.

HOW IT WORKS

Start selling in four simple steps

Apply

Submit your company details and product categories. Our team reviews every application and follows up shortly after.

Intro Call

Meet with our team to align on your goals and how to position your products for success on Sowingo.

Onboarding & Setup

Upload your catalog and finalize your account with guidance from our team. We handle the heavy lifting so you can go live quickly.

Go Live & Receive Orders

Your products go live and are introduced to practices through our launch campaign, so you can start receiving orders.

Maxill logo

“Partnering with Sowingo has given us a new channel to reach clinics that are actively ordering supplies. The onboarding process was straightforward, and within the first few weeks, we were already seeing consistent orders come through. It’s been a valuable addition to our distribution strategy.”

Dental assistant team smiling in a dental clinic

First Name Last Name

Title/Role

Simple rewards with zero extra work​

Sowingo Points is designed to feel effortless because your team already has enough to manage.

FAQs

Don’t see the answer to your question? Contact Us!

Do I need to manage fulfillment?

Yes — suppliers are responsible for fulfilling and shipping their own orders.

Sowingo connects you with clinics and facilitates ordering, but fulfillment remains fully in your control. This allows you to maintain your existing logistics, pricing, and distribution processes.

Are there listing fees?

Sowingo offers flexible pricing depending on how you want to grow. Choose a predictable monthly plan with no commission, or a growth-based model where you pay as orders come in.

Our team will help you choose the right approach based on your catalog, margins, and goals.

What types of suppliers are accepted?

We partner with manufacturers and distributors across key dental categories, including implants, biomaterials, surgical products, consumables, equipment, and office supplies.

If your products are used by dental practices, our team will review your application and determine fit.

Can we update pricing, products, or promotions later?

Yes — you can update your product catalog, pricing, and availability at any time. We recommend updates on a monthly, bi-monthly, or quarterly basis, however it all depends on your current process.

Our team will guide you through best practices during onboarding to ensure your listings are optimized for visibility and performance.

How do practices find our products?

Your products are surfaced directly within the Sowingo Marketplace, which practices already use to shop and place orders.

Practices can discover your products through:

  • Marketplace search
  • Inventory reordering
  • Category and product browsing
  • Manufacturer or Vendor searches
  • Promotions and featured placements

This ensures your products are seen by practices that are actively purchasing.

Are there advertising opportunities?

We offer advertising opportunities across the entire path to purchase, from product discovery to checkout.

Suppliers can promote their products through placements that reach practices while they search, browse, and reorder, using industry-standard formats and placements.

Our competitive rate card is designed to be flexible and accessible, whether you’re looking to test campaigns or scale visibility.

Have questions about becoming a partner?

Our partner team can walk you through the marketplace, onboarding process, and how suppliers boost sales on Sowingo.

Dental supplier reviewing marketplace sales growth on a laptop

Your products deserve better reach

Join suppliers already selling to thousands of dental practices through Sowingo.