TORONTO, ON – August 26, 2026 – Clearly Select™, Crest + Oral-B, and Sowingo today announced the launch of the Clearly Select™ Procurement Portal, powered by Sowingo. The new portal gives Clearly Select™ members exclusive access to select Crest + Oral-B products at member-only pricing, and new Crest + Oral-B Communication Workshops designed to help clinical teams put those products to work.
Three leaders, one new standard of care. The partnership brings together Clearly Select™’s education and clinical support network of 450+ independent dental practices, Sowingo’s procurement platform built to make purchasing simpler, and Crest + Oral-B’s clinically proven oral care products – now paired with Communication Workshops that help teams put those products to work. Together, the three organizations are giving practices a smarter way to purchase, a stronger way to talk about treatment, and a new standard for how home care supports clinical outcomes.
Exclusive Crest + Oral-B Pricing for Clearly Select™ Members
The Clearly Select™ Procurement Portal is available exclusively to Clearly Select™ member practices in Canada. Through the portal, members can access select Crest + Oral-B oral care products for patients undergoing clear aligner treatment.
At launch, participating practices can access special pricing on select products. This includes nearly 30% off retail pricing on the Oral-B iO™ Series 6 and iO™ Series 9 electric toothbrushes.
The portal brings these products into a centralized procurement experience powered by Sowingo. As a result, practices can access member pricing and purchase eligible products through one platform.
“This partnership is exactly what Clearly Select was built to deliver: giving independent practices the buying power and resources to compete at the highest level,” said Chris Seetoo, CEO of Clearly Aligned™ and Clearly Select™. “By partnering with Crest + Oral-B and Sowingo, we’re giving our members access to world-class Crest + Oral-B products at exclusive pricing while making it easier to bring trusted oral care products into their practices.”
A Dedicated Purchasing Experience for Clearly Select™ Members
Sowingo brings its dental procurement platform and experience to the partnership, providing the foundation for the Clearly Select™ Procurement Portal. While the portal is launching with select Crest + Oral-B products, it is powered by the same Sowingo platform built to support broader purchasing and inventory management needs.
“We’re excited to support Clearly Select members through a dedicated procurement experience,” said Dr. Paul Bhatti, CEO of Sowingo. “Our goal has always been to make purchasing simpler for dental practices. This partnership gives Clearly Select members convenient access to trusted products and exclusive pricing through the same technology we’ve built to streamline procurement.”
The collaboration also expands access to select Crest + Oral-B products and Communication Workshops across Clearly Select™’s network of independent dental practices.
Elevating the Team and Patient Experience
This partnership is about more than product access – it’s about bringing together the best of what each partner already does well, to help teams and patients get more out of every case. Alongside its products, Crest + Oral-B is contributing Communication Workshops: hands-on sessions built to complement the clinical education and case support clinics already receive through Clearly Select™, giving teams an even stronger, more consistent way to talk about treatment and home care with patients.
The workshops pair with a standardized approach to home care conversations, giving teams a consistent framework for setting patients up to succeed between visits. Because case completion depends on patients following through at home, that consistency matters: home care isn’t an add-on to treatment, it’s part of it, and it belongs in how every case is planned and communicated from day one.
“We’re thrilled to launch this partnership – we’ve been ready for it,” said Andrea Ground, Senior National Accounts Leader, Procter & Gamble Professional Oral Care. “The clinical evidence is clear: the current standard of home care isn’t good enough, and a new one is overdue. It’s a new, best-in-class standard of care for Canadian aligner patients.”
What happens at home directly impacts what happens in the chair. This partnership was built to make sure the two finally work together – bringing three organizations, and their strengths, behind every practice that joins.
The Clearly Select™ Procurement Portal Is Now Available
The Clearly Select™ Procurement Portal launched on August 26, 2026, and is now available to eligible Clearly Select™ members.
Members can access the portal through their Clearly Select™ membership and begin shopping participating Crest + Oral-B products at exclusive member pricing.
To learn more about Clearly Select™, visit www.clearlyaligned.ca
To access the Clearly Select™ Procurement Portal, visit clearlyselect.sowingo.com
Foire aux questions
What is the Clearly Select™ Procurement Portal?
The Clearly Select™ Procurement Portal is an online purchasing platform powered by Sowingo that gives Clearly Select™ member practices access to select Crest + Oral-B products at exclusive member pricing.
Who can use the portal?
The portal is available to Clearly Select™ member practices. Dentists interested in joining can apply at www.clearlyaligned.ca/joinclearlyselect.
How much can members save?
At launch, members can save nearly 30% off retail pricing on the Oral-B iO™ Series 6 and iO™ Series 9 electric toothbrushes.
What are the Crest + Oral-B Communication Workshops?
The Communication Workshops are hands-on sessions delivered by the Crest + Oral-B team to help clinical teams talk about treatment with more conviction – supporting stronger case acceptance and more patients completing their clear aligner journeys as planned.
When did the portal launch?
The Clearly Select™ Procurement Portal launched on August 26, 2026, and is available at clearlyselect.sowingo.com.
About Clearly Aligned™ and Clearly Select™
Founded by Dr. Stephen Schalk, Clearly Aligned™ is a Canadian-based clear aligner education network serving dentists across Canada, the United States, and Australia, with more than 7,000 dentists educated and over 450 practices in its growing network. Clearly Select™ is Clearly Aligned’s exclusive membership network for dentists who are serious about growing their practice: serving over 450 practices, membership includes more than 300 hours of continuing education, ClinCheck® case support, direct access to Dr. Schalk and his faculty, an engaged peer community, and group benefits and discounts, now including the Clearly Select™ Procurement Portal. Learn more at www.clearlyaligned.ca and www.clearlyaligned.ca/joinclearlyselect.
About Crest®
Since its launch in 1955, Crest® has been at the forefront of oral care innovation, empowering healthier smiles for 70 years. Backed by decades of research and trusted by dental professionals, Crest® offers a full portfolio of products designed to meet the evolving needs of families and individuals, from cavity protection and enamel strengthening to advanced whitening, gum health, and sensitivity relief.
About Oral-B®
Oral-B® is the worldwide leader in the over $5 billion brushing market, drawing upon 75+ years of expertise to empower healthier lives for all through better oral care. The brand features a wide variety of products to build a personalized oral care routine for the best clean every time, including manual, battery and electric toothbrushes for children and adults, and interdental products such as dental floss. Crest + Oral-B is part of the Procter & Gamble Company.
À propos de Sowingo
Sowingo is North America’s leading dental procurement and inventory management platform, committed to providing simple solutions for tracking, managing, and purchasing supplies. From real-time inventory monitoring and sterilization tracking to streamlined ordering through the Sowingo Marketplace, Sowingo helps dental practices save time and money, and powers member Supply Hubs for dental associations across Canada. Learn more at www.sowingo.com.
For more information:
Visit clearlyselect.sowingo.com or contact the Sowingo team at www.sowingo.com.
