The circumstances of the COVID-19 pandemic decimated the trade show industry. But over two years later, we’re finally returning to business as usual, offering industry professionals the opportunity to remember the innate value of person-to-person networking.
Trade shows are a valuable part of our industry. The top reason exhibitors exhibit at trade shows is to raise awareness of their brand. Perhaps more importantly, exhibitors are looking to build relationships with attendees and vice versa. Most attendees are looking for something — mainly what’s new and innovative for the industry. Others may be searching for solutions to problems they face in their practices. This means a captive audience with an incentive to hear what different companies and vendors have to say and offer.
When a company spends the money, time, and effort to display a booth at a trade show, it’s vital to make the best of it. And this directly relates to taking advantage of conference deals. Exhibitors will highlight show specials so that interested customers clearly understand the need to buy at the conference to receive a show discount or special offer. Manufacturers will run promotions for show days only or even two weeks around the show. But it’s vital to remember that these show specials are time-sensitive.
Sowingo has partnered with dental associations across Canada to create supply hubs by leveraging the buying power of its members to get preferred pricing on dental supplies. With the upcoming Annual Spring Meeting, we’d like to take this opportunity to remind you of our partnership with the Ontario Dental Association. The ODA Supply Hub is a centralized online marketplace that offers a broad selection of supplies with secured competitive discounts available off the list price from authorized manufacturers and suppliers. ODA members can access the cloud-based Supply Hub anywhere, at any time, with 24/7 online access to more than 50,000 products from over 300 manufacturers in 30 categories.
With an e-commerce platform, it can save your practice both time and money by offering show deals all on one curated platform. Association members can visit the platform and order supplies from various manufacturers with integrated show special pricing. Our Supply Hubs help practices save money through group discounted pricing on the most common dental supplies and are designed to be a one-stop shop for your practice.
If there’s one thing both exhibitors and attendees can agree on, it’s that trade shows will continue to be a critical part of the dental industry for sourcing, buying, and networking. We hope to connect with you at the ODA Annual Spring Meeting!